As TTG Media’s sustainability adviser, TerraVerde will help TTG measure and declare its current carbon footprint, set a strategy to halve emissions by 2030, and advise on other matters of responsible operations.
The partnership will also see TerraVerde share best practice with TTG’s audience, contribute advice to TTG’s Sustainable Travel Heroes initiative, and assist with judging of “fairer travel” categories in The Travel Industry Awards by TTG.
TerraVerde Sustainability was founded in 2020 by Patrick Richards and Chris Fraser, who both have more than 35 years’ experience in the travel industry.
Richards spent 20 years on the executive committee at GTA and is a director of the European Tour Operators Association (Etoa), where he was chair from 2007-2014. Fraser, meanwhile, founded accommodation-only supplier HotelConnect in 1993.
TerraVerde works with travel and tourism businesses of all sizes including TMCs, hotel groups and tour operators, and offers in-depth strategic consultancy as well as a low-cost self-help tool.
TTG Media CEO Daniel Pearce said: “TTG Media is keen to play a leading role in the conversation around decarbonisation in the travel industry and the heightened focus on sustainability as we emerge from the pandemic, under our mission for Smarter, Better, Fairer Travel.
"But as a busy media business in travel, we know we need to work harder on our own sustainability goals too, and we’re really excited to begin our new partnership with Terraverde.”
Co-founder Patrick Richards said: “We are excited to be working with the TTG team. We both soon recognised our shared vision to grow awareness across our industry in meeting the challenges of decarbonisation. We were delighted by the team’s own enthusiasm to lead from the front and share their journey in becoming a sustainable business. We think this will inspire many others in the travel community to make the critical changes needed to bring about a robust and green recovery to our sector.
"TerraVerde’s goal is to advance greener tourism by equipping travel businesses of all sizes with the tools, knowledge and practical advice to implement successful environmental strategies.”
