The operator will send more than 2.2 million guests from all its European markets to the Antalya, Dalaman, Izmir and Bodrum regions this summer and predicts another 20% increase on this figure in 2024.

Tui, which has just updated more than 500 Turkish hoteliers in Dalaman and Antalya, has struck an exclusive three-year deal with Antalya-based Rixos Hotel Group covering 10 properties from summer 2024. These will be added to its portfolio of more than 1,500 properties in Turkey.

Tui met hoteliers as the Turkish lira reached a record low against sterling following elections in the country. Tourism to Turkey has been driven by the country’s economic woes, which has made it a bargain destination.

“We were delighted to be back and continue the longstanding dialogue we have with our hotel partners. Turkey is such a significant destination to all of our source markets, and we are looking forward to a substantial growth in our holiday offerings this year,” said David Burling, Tui Group chief executive, markets and airlines.

He added: “Our considerable increase for this season shows our commitment to the Turkish holiday destinations.”

Among Tui’s properties in Turkey are 30 of its own investments including those under the Robinson, Magic Life, Tui Suneo and Tui Blue brands.

The gathering saw 76 hotels recognised as Quality Winners following guest feedback.