The operator said its collaboration with Swedish firm GreenFee365 would allow it to offer instant-book tee-off times, eliminating a golfing holiday "pain point".
It follows significant growth in the golf holiday market, with Tui citing research from The Golf Business which highlights a 107% rise in golf visits in 2021 versus the same period in 2019.
Founded in 2017, GreenFee365 claims to have been the first business to develop an online golf booking facility, with worldwide reach across thousands of courses.
Richard Sofer, Tui UK and Ireland commercial and business development director, said: "We know from research and experience that golfers want to know the date and time they will be playing.
"If they’ve booked a golf holiday, it’s a key part of their whole experience. It’s always important to us we make the whole holiday process as easy and seamless as possible and our partnership with GreenFee365 means booking tee off times before or during your holiday is no longer a pain point, they can simply relax knowing it’s been taken care of."
Through Tui’s golfing holiday and breaks division, guests can now book tee-off times at more than 850 courses throughout Europe. Tui plans to roll the partnership out in several other European markets, including Ireland, Sweden, Norway, Denmark, Finland, Germany and the Netherlands.
