Speaking after the company published its results for the second financial quarter (three months to 31 March 2023), Tui chief executive Sebastian Ebel said the business will offer new product, content, more airline seats and additional hotels to boost its market share.
"By increasing the frequency of the Tui UK market, we get more back from our customers who want to travel for five, 10, 12 days, so it is important the product we bring into the market is profitable," he continued.
"This is one way we expect to increase our market share in the UK, not by bringing in more competition, but by using product which is already available and adding the Tui benefits to them."
