Tui Group has said it is “strengthening its commitment to tours and activities” across all distribution channels.
More than 170,000 excursions, activities, tickets and transfers are now available to partners, travel agents and customers in more than 140 countries.
Tui Musement chief executive David Schelp said: "The global tours and activities market will start to recover as early as 2021, and the previous record year of 2019 will be eclipsed by 2023.
“Up until now the market has been characterised by a multitude of small, very local suppliers – a large brand like Tui can provide security and reliability as a common platform."
Alessandro Petazzi, chief growth officer of Tui Musement, added: "We have actively used the last few months to further optimise experiences for customers and partners.
"We have a clear goal; to make more choice more easily accessible to more people.
"Experiences during a trip are popular, but in recent months there has also been growth in bookings for activities in customers’ hometowns or regions."
Schelp said another trend Tui was seeing was growing popularity and demand for digital service via its apps and websites.
"Our digital service has been expanded in a targeted manner and is now one of the main drivers of customer satisfaction, with the personal, digital service via chat being a customer favourite," he said.
The experiences themselves have also been adapted according to the current situation.