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Tui sees switch from Spain to North Africa as cost and capacity deter consumers

Operators
Gary Noakes
11 December 2024

Tui is seeing a switch to cheaper destinations as popular winter and summer hotspots reach capacity, pushing up prices.

Tunisian beach, sun loungers and parasols

Tui believes Tunisia is benefitting from being lower cost than Spain

Tui Group chief executive Sebastien Ebel on Wednesday (11 December) said that while inflationary pressures had eased, there was a portion of the market still looking for value.

At the same time, destinations – particularly parts of Spain – are reaching capacity and are therefore proving expensive.

Ebel said the four- and five-star customer segment was buoyant. “On the other hand, we see quite often new customers who have a £800-£1,000 budget per vacation – if they don’t see it in Spain, they look for alternatives."