Tui is stepping up its drive to sell more holidays through independent agents as it seeks to “redress the balance” of recent years.
Commercial and business development director Richard Sofer told TTG he wanted to see more mainstream Tui sales go through third parties, following the lead of Marella Cruises, which has a higher share of sales through independent agents.
A number of independents were among more than 600 travel agents who joined the christening of Marella Voyager in Malaga this week.
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