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11 Sep 2018

BY James Chapple

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TRFBLI

Tui to target British market with new Magic Life clubs

Tui will launch three new all-inclusive Magic Life clubs next year, aimed at British holidaymakers.

Tui Magic Life Skanes Aqua Park.jpg
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Tui to target British market with new Magic Life clubs

The operator on Tuesday (September 11) announced Magic Life clubs in Skanes, Tunisia, and Bodrum, Turkey.


This is in addition to Tui’s first Magic Life club in Italy, which was announced earlier this year.


The three new resorts will expand Tui’s Magic Life portfolio to 16 locations in Spain, Greece, Africa and Turkey.


Andreas Pospiech, managing director Tui Magic Life, said: “With their high hotel and service quality, and excellent price-performance ratio, Tunisia and Turkey offer perfect conditions for an extensive all-inclusive offering.


“Due to the comeback of the popular holiday countries, this is the perfect moment for us to further expand the offering for our guests.

 

"The two clubs will address an international target audience, with a strong focus on the British market.”


The Skanes resort will have a family focus, featuring a sandy beach and aqua park, kids club, and spa and sports facilities.


Bodrum, meanwhile, will have a party focus, including a comprehensive evening programme featuring six shows and four themed parties per two-week break.

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