The move comes after Tui Group began rebranding its European tour operator brands under the Tui name earlier this year.

The new ad campaign will reflect this, launching in October in Belgium, and in November for Sweden, Finland, Denmark and Norway, followed by Holland and France. From the end of December the group said it would also be launched in Germany.

The rebranding of Thomson to Tui will not take place in the UK and Ireland until next year.

Barbara Haase, chief creative officer at Tui Group said:"The cross-media, international fashion and lifestyle approach is a completely new approach for the tourism sector. It will support us in positioning ourselves as a flexible, individual holiday designer.

“Through our oneBrand strategy, we underpin the international positioning of the TUI brand. This joint campaign is a key element of our strategy, and the market research results are proving us right.”

A version of the TV advert can be viewed here.