Caron, who was previously distribution and cruise director for Tui UK & Ireland, takes up her new position with “immediate effect”. She replaces Wilson who has left the company after 21 years.

In her new role, Caron will report to David Burling, chief executive of Tui Northern Region, and will have responsibility for the group’s commercial relationships with third-party hotels.

Burling said: “Helen brings a wealth of experience and expertise to the role and has delivered excellent results since she joined and took responsibility of the Tui UK & Ireland cruise and distribution channels in 2016.”

The company said a new UK and Ireland cruise and distribution director “will be confirmed shortly”.

Wilson has been appointed as chief executive of easyJet Holidays and will report to the airline’s new chief executive Johan Lundgren, who also previously worked for Tui.

Lundgren said: “Garry has deep experience of the holiday market across easyJet’s network.

“Garry will set up and lead a dedicated unit within the easyJet group, and will be responsible for accelerating the development of easyJet Holidays. 

“EasyJet entered the holidays market a few years ago but hasn’t taken advantage of the opportunities it has in this area.”