Jamel Bouzid, the tourist office’s deputy director general, told TTG@WTM tourism had “picked up tremendously this year from all source markets”, with figures up by 53% compared with the same period in 2022.
The country has welcomed 170,000 visitors from the UK so far this year, representing a 73% increase on the same period in 2022, although these figures are still 12% lower than in 2019, which Bouzid attributed to a relative lack of air capacity from the UK after Thomas Cook collapsed that year.