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UK trade to play 'vital role' in new Expedition Cruise Network

Specialist
Will Payne
17 April 2023

The UK travel trade will play a "vital role" in ensuring the future success of new industry collective, the Expedition Cruise Network (ECN).

Hurtigruten is one of the 11 founding members of the ECN (Credit: Hurtigruten Expeditions)

Hurtigruten Expeditions is the latest brand to attract the Advertising Standards Authority's attention (Credit: Hurtigruten Expeditions)

This was the message from chair of the new organisation and director and cofounder of Latin Routes and Polar Routes Martin Johnson, who spoke to TTG ahead of the ECN’s launch on Monday (17 April). 

"We’re appealing to all travel sellers in the UK – high street agents, homeworkers, tour operators, independents," Johnson said.

"We’ll be inviting travel sellers to join us and we’ve got a short questionnaire for them to answer so we can understand what level of expedition cruise knowledge they have and tailor our content accordingly."

Johnson assured the ECN will focus and champion on "all aspects" of expedition cruising, and not just polar trips.