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Uniworld boss: 'Serve your river customers something unique'

Destinations
Tom Parry
21 March 2022

Uniworld president Ellen Bettridge has urged agents striving to sell more river cruises to “serve up something unique” and “encourage customers to dream”.

The river cruisers of tomorrow?

Speaking at Clia’s RiverView conference in Budapest on Sunday (20 March), Bettridge revealed a new 43-day itinerary across four countries, sailing onboard three ships and visiting the Nile, Ganges and Mekong.

The trip – which departs in January 2023 and has been dubbed by the line as the “World’s Most Exotic River and Land Journey” – will be exclusively sold to British customers. 

The UK, Bettridge told Clia delegates, was now Uniworld’s second best-performing market.