The operator’s sales were up more than 50% last month compared with 2020, the last peaks prior to the pandemic. A fifth of the long-haul and luxury specialist’s January revenue, meanwhile, came from trade distribution – compared with 10% pre-pandemic. 

Harry Hastings, co-founder and co-chief executive of Ocean Holidays, said: "It’s incredible after such a turbulent few years to finally see, not only a return to normal, but a bumper peaks. This January has been a jolt of confidence the industry needed after so much uncertainty."

Following feedback from trade partners, Ocean Holidays has adapted its trade programme to provide agents with additional working practices and incentives to help them increase sales in 2023.

New initiatives include an incentive to earn up to £600 per booking and faster response times to calls.

As Ocean Holidays looks to expand its destination portfolio, the operator saw almost half of bookings in the last month include destinations outside of Florida, such as the wider US, the UAE and Indian Ocean. 

The operator was recognised as One to Watch for Best Place to Work in Travel at the Travel Industry Awards by TTG last September.