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Villa specialist to work more closely with agents after securing Atol

Atol
Gary Noakes
12 January 2024

A mainly direct-sell villa brand plans to increase trade sales in 2024 after gaining an Atol.

SPL's Villa Towhee, Florida

SPL Villas, now relaunched with an updated image and trade-bookable website, hopes to fill a gap in the market left by the mothballing of James Villas. 

Managing director Ed Frampton-Fell said SPL’s Atol allowed for sales of 5,000 passengers and he was looking to increase the proportion through the trade, which currently stands at around one-third of total sales.

Initially, SPL’s new website will have villa-only bookability, with full online packaging of villas and flights by the end of January. Until then, packages can be booked via SPL’s call centre.