Goggin was previously head of UK and Ireland sales and global accounts at British Airways and will take up his new role at Virgin Atlantic in August. Rachel Wilton, who is head of sales operations at Virgin Atlantic, will act as interim vice president, global sales until Goggin joins.
In another move, Liz Mathews will join the company as vice president of Virgin Atlantic Holidays in March. Mathews was previously retail managing director at Flight Centre Travel Group.
Juha Jarvinen, Virgin Atlantic’s chief commercial officer, said: “Luke will bring a wealth of airline corporate sales experience and strong insights into the dynamics of airline account management, joint ventures and sales operations.
“Meanwhile Liz has a very strong track record in travel industry leisure sales. Both will now play a critical part in delivering for our customers, supercharging our revenue growth ambitions, and delivering our vision of becoming sustainably profitable and the most loved travel company.”
Goggin will have responsibility for the airline’s global sales performance, including corporate and agency sales, as well as working closely with the airline’s joint venture partners Delta, Air France and KLM, and “exploring new revenue growth opportunities” as a new member of the SkyTeam airline alliance.
“I’m thrilled to be joining such a strong sales team, building on Virgin Atlantic’s robust trade, corporate and industry body relationships to drive profitable growth," said Goggin.
