The service from Heathrow will see Virgin break British Airways’ monopoly on the route which it has enjoyed since Norwegian axed all its US routes during the pandemic.
The city, whose slogan is Keep Austin Weird, is famous for its live music scene and its independent shops and restaurants and is distinctly different from Houston and Dallas.
Austin hosts the South by Southwest music festival and has a huge student population but is also home to several hi-tech companies, which gives airlines a mix of business and leisure passengers. Austin is also one of the fastest-growing cities in the US.
