An Airbus A330neo, which will enter into service in May, will be named Ruby Rebel and will feature a new flying icon that Virgin said would embody Branson’s “rebellious spirit”.

The Ruby Rebel icon – whose features resemble those of Branson’s daughter Holly – nods to the Bransons’ many ventures, featuring a Virgin Records pin as well as a Virgin Galactic rocket and a Tubular Bells charm bracelet.

“Ruby Rebel embodies the rebellious spirit that’s always driven us to do things differently and the best is yet to come,” said Virgin Atlantic chief executive Shai Weiss.

“So much has changed, but the one thing that’s remained constant is our incredible people and their unique red spirit, the red thread that keeps us flying miles above the rest.”

Founded in June 1984, Virgin Atlantic is one of the world’s best-known long-haul carriers, flying to 30 destinations across four continents and offering onward connections to more than 200 cities around the world.

Last autumn, the carrier made history when it headed a consortium to deliver the first intercontinental flight powered by 100% sustainable aviation fuels (SAF). 

“Virgin Atlantic was created to provide a bright red, fun, friendly, fabulous choice that made flying better for everyone,” said Branson. “Now, 40 years later, that rebellious spirit lives on and will continue to drive us forward as we shake up the aviation industry for the next 40 years and beyond.”