Smith will lead Virgin Hotels’ trade sales after Virgin Atlantic recently took over the UK sales remit for the brand.
He has worked at Virgin for 14 years and held a number of roles including within Virgin Atlantic Holidays retail and most recently senior account manager for Virgin Atlantic’s agency sales team.
Virgin said the tie-up between Virgin Hotels and Virgin Atlantic would improve the booking process for trade partners and offer agents the option to package the brand’s flights and hotels together.
Smith said: “I am utterly honoured to be heading up sales for Virgin Hotels and working with the industry to showcase the incredible diversity of the hotels.
