The Virgin Hotels portfolio will now be under the remit of the airline’s sales team led by Virgin Atlantic’s vice-president, global sales, Lee Haslett. A dedicated Virgin Hotels sales director will also be recruited to lead trade sales, reporting to Haslett.
Haslett said: “We are pleased to announce this new partnership with Virgin Hotels, leveraging the power of our brand and offering unique benefits to our trade partners and our mutual customers.”
Virgin said the partnership meant agents could package flights and hotels together. A trade incentive scheme will also be introduced, rewarding agents for hotel bookings and aligned to the Virgin Atlantic programme.
