The advert, inspired by Sir Richard Branson’s grandkids petitioning him to get on the ship, makes it clear cruises with Virgin Voyages are for those 18 years old or older.
It is shot in the style of an 1980s music video, reminiscent of an emotional movie montage, juxtaposing annoyed kids singing about being left behind and set against shots of the vessels and parents enjoying their holiday.
Justin Terry, senior director of growth and brand marketing at Virgin Voyages, said: "As parents, we know that sometimes the best thing you can do for your kids is to take care of yourself first.
"Parents do so much for their kids, and we wanted to remind them that it’s OK to take a break. In fact, they should take a break, and what better way to do so than on a kid-free cruise with Virgin Voyages?"
