The country’s new Sustainable Travel Finland initiative will aim to support companies and destinations through the social, economic, ecological and cultural steps necessary to place key responsible, ethical and greener travel commitments at the heart of their businesses.
As part of the campaign, Visit Finland has produced an eco-friendly tourism toolkit to assist the process, as well as a label denoting to the international trade sustainable tourism providers and destinations.
Its aims are to nurture, conserve and preserve the country’s natural environment as well as Finnish culture and lifestyle.
