Skip to main content

Visit Gibraltar to host trade fam programme to support rebrand

Marketing
Ilaria Grasso Macola
4 April 2024

Visit Gibraltar will host a series of trade visits to support its rebrand and new summer campaign, which centres around a new logo and visual identity.

Gibraltar iStock-862740306 (Credit: iStock)

Visit Gibraltar will host a programme of trade fams

The tourist board on Thursday (4 April) confirmed the new logo would no longer feature Gibraltar’s colloquial nickname "Gib" but it will instead have the name written in full.

Reference is also now drawn to five of the letters making up its name in recognition of its natural and historic heritage, with the B highlighting the Barbary macaque, the R the Candytuft, Gibraltar’s national flower, the A the rock of Gibraltar itself, second A the Trinity lighthouse, and the R for Admiral Lord Nelson.