The tourist board on Thursday (4 April) confirmed the new logo would no longer feature Gibraltar’s colloquial nickname "Gib" but it will instead have the name written in full.
Reference is also now drawn to five of the letters making up its name in recognition of its natural and historic heritage, with the B highlighting the Barbary macaque, the R the Candytuft, Gibraltar’s national flower, the A the rock of Gibraltar itself, second A the Trinity lighthouse, and the R for Admiral Lord Nelson.