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Visit USA's UK membership gradually returns to pre-Covid levels

Operators
Ilaria Grasso Macola
8 December 2023

Visit USA’s UK membership is gradually inching back to pre-Covid levels, with 26 new companies – including Barrhead Travel and Hays Travel – joining in the past 5 months.

Visit USA UK December 2023 copy.jpg

Barrhead Travel and Hays Travel are the association's latest additions

This is 15% up on last year’s levels and represents a mix of returning members coming back to the association post-pandemic and new tour operators, destination management companies and travel agents. 

 

To entice even more members to join, Visit USA has recently launched a new affiliate business partner scheme while planning its campaigns for 2024. 

 

These will include the Travel Planner, which will be available both in print and digitally from 3 January.