This is 15% up on last year’s levels and represents a mix of returning members coming back to the association post-pandemic and new tour operators, destination management companies and travel agents.
To entice even more members to join, Visit USA has recently launched a new affiliate business partner scheme while planning its campaigns for 2024.
These will include the Travel Planner, which will be available both in print and digitally from 3 January.
“Our association continues to go from strength to strength and this growth in our membership will offer consumers even more variety and inspiration when planning their holiday to the States,” Visit USA UK chief executive Kate Kenward said.
“The USA remains the number one long-haul destination for Brits and our members are continuing to see a strong booking trend for 2024.”
