The Escape the Everyday campaign aims to support cities, city attractions and regional gateways hit hard by the lack of international visitors and their spending.
VisitEngland estimates the loss in domestic tourism spending in England in 2020 and 2021 combined to be more than £77 billion.
The campaign’s focus is on 18 cities including Birmingham, Coventry, Exeter, Leeds, Norwich, Plymouth, Portsmouth and Sheffield as well as more high-profile destinations.
