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'We must up the focus on gender equality at Cop26'

Sustainability
Alessandra Alonso
9 November 2021

Cop26 has been much spoken about this month, but one area that has lacked visibility is the link between the climate crisis and gender.

"Brands should be doing more than just trying to be blind in their recruitment"

That is why it may come as a surprise to you that today at Cop26 – 9 November – is fully dedicated to gender. In fact, since the start of summit, a series of gender led-debates and events have been held in Glasgow.

The reasons why gender needs a particular focus are multiple – women make 80% of household purchase decisions, including on leisure travel, and hold the key to more sustainable and value-led consumer behaviours.