Lollia will assume responsibility for the bed bank’s London and South region.
She will focus on promoting WebBeds totalstay.com, Sunhotels and Destinations of the World Brand to the trade.
Lollia joins from Frosch Travel and has previously held roles at Carlson Wagonlit and Hotels & More.
Peter Davies, WebBeds head of retail, said: said of the appointment, said: “[Sonia’s] extensive knowledge across a number of different positions and sectors within the travel industry is invaluable in understanding the needs and requirements of our travel agent partners.
