Lowe-Woolley joined the company eight years ago as marketing and customer engagement manager but now has a wider remit across all departments with full operational control. She will report to managing director Helen Doyle.
The appointment comes as the specialist expands its team to cope with increased demand for weddings abroad. The brand predicts a 20% increase in business this year, and a further 15% growth for 2024.
“I am delighted to welcome Melissa to our senior management team," said Doyle. "Melissa shares my passion for weddings abroad and commitment to offering exceptional customer service.
“Her thorough operational knowledge of the business will be an asset as we continue to grow both our direct and B2B growth objectives. I wish Melissa every success in her new position.”
