For years, Wendy Wu only ever wanted to be a China specialist. Even now, as she reflects on 25 years of Wendy Wu Tours, she stresses capturing the market in her vast homeland was her initial – and then only – goal.
However, after two seismic pandemics that shook Wendy Wu Tours to its foundations, the operator took a path Wu could never have imagined navigating.
“When I started, all I wanted for Wendy Wu Tours was to be a China specialist,” she tells me. “But thanks to Sars, we became an Asia specialist, and thanks to Covid, we became a touring specialist.”
