The WTM Industry Report quizzed 700 travel professionals from around the globe as well as 1,000 UK travellers about their attitudes to sustainability.
Responses from professionals found 59% said sustainability “became the top priority” during the pandemic, with a further one in four adding it was top priority before the outbreak and remained so.
Nearly half of responses – 43% – placed sustainability as a top three priority, with only 7% saying it was not currently part of their thinking.
Responses from travellers revealed four in 10 claim to have used carbon offsetting, with 8% saying they offset every flight and 15% doing so most of the time.
