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WTM London to host 'timely' debate around the transformative potential of AI

London
Harry Kemble
12 August 2024

More than 50 tourism leaders from across the globe will get together in London later this year to debate the potential for artificial intelligence (AI) and other emerging technologies to transform the travel industry.

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The Ministers' Summit at World Travel Market in 2023 (Credit: WTM)

WTM London’s Ministers’ Summit will see both the public and private sector leaders come together to discuss the impact of emerging AI technologies.

World Travel Market said the summit, which will be hosted in association with the United Nations World Tourism Organisation (UNTourism) and the World Travel and Tourism Council (WTTC), would be moderated by "a well-known BBC journalist”. 

The WTTC has published several reports about AI and believes it can play a pivotal role in “delivering a tailored and enhanced experience for travellers now and in the future”.