Africa product manager Michael Creighton said southern Africa had suffered in recent years due to a number of factors. However, with Travel 2 sales for Africa package holidays up 6% in the last year and South Africa, Namibia and Madagascar increasing by 15%, 81% and 215% respectively, he added now was the time to extend the programme.
Creighton said: “If you have a look at last year, there was a lot of negative publicity around Africa as a whole.
“We had Ebola on the west coast and we had a lot of Foreign Office advice against travel to Kenya and that had a negative impact on the region as a whole.”
