Africa & Beyond, UK’s trade-only tour operator, marked a major milestone with the official launch of its refreshed brand identity and high-end brochure, Distinguished Journeys, at an exclusive London event last month.

The rebrand positions Africa & Beyond at the forefront of luxury African travel, blending modern elegance with the spirit of adventure. The new brochure showcases exceptional lodges, private reserves and tailor-made itineraries across South Africa, Botswana, Namibia, Zimbabwe, Zambia, Kenya, Tanzania, Rwanda and the Indian Ocean.

From boutique retreats to indulgent villas and conservation-led camps, the collection is designed to inspire agents with ideas that elevate Africa as one of the world’s ultimate luxury destinations.

While Distinguished Journeys shines a spotlight on the very best of Africa, it also complements the company’s established portfolio, which continues to offer a broad range of experiences. This ensures agents can meet the needs of every client, from family-friendly holidays to classic safaris and once-in-a-lifetime luxury escapes.

The launch event at Rubens at the Palace brought together leading agents, suppliers and media for an evening of networking, discovery and celebration. Agents enjoyed personal introductions to handpicked African partners, a first look at the new branding and brochure, and prize giveaways.

“We are proud to showcase Africa at its most inspiring while continuing to deliver the breadth and value that agents rely on us for.” said Matt Purser, Managing Director.