Princess’s vice-president, UK and Europe, Eithne Williamson on Monday (8 December) told media in central London how following the line's 2027 Europe launch in June, five of Princess's eight top-selling agency brands across the globe were based in the UK.
She also noted how the line’s new Star Princess ship has proven hugely popular with guests, returning a Net Promoter Score of more than 80% on its third sailing. The Net Promoter Score was created by Bain & Company, who said anything over 80% is "world class", according to Williamson.
Speaking at the dinner to mark the line’s 60th anniversary, Williamson said the “strength of our Net Promoter Scores” is “really coming through”, adding: "Onboard entertainment is up 24% year-on-year, dining is up 28% and our score for the third quarter is up 23%."
She later noted the booking levels being achieved in the UK market, adding that Princess president Gus Antorcha had taken note. “Our president is talking about the importance of sourcing internationally,” she said.
"UK trade partners were instrumental in driving the incredible success of this year’s 2027 Europe launch, with five of the top eight travel agencies across the globe from the UK market.
"Their commitment and expertise reflect just how vital the UK market is to Princess, and we are grateful for their continued support and dedication in selling Princess Cruises to their customers."
At the event, Princess confirmed chief commercial officer Jim Berra would be visiting next month following the line’s best-ever Black Friday sales performance in the UK and Ireland.
It comes as Princess launches its 2026 wave campaign, offering guests a low deposit of £99 and savings of up to £800 per stateroom. The campaign runs until 2 March.
The VIP Sale covers more than 1,800 itineraries worldwide, across seven continents and includes all 17 Princess ships.
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