With this partnership, the company welcomes more than 331 new holiday homes to its collection, bringing it up to more than 1,600 in France alone and adding to Oliver’s Travels already extensive global portfolio.
The Pure France team combines extensive local knowledge with a commitment to personal service, and this expertise will be a great asset to Oliver’s Travels.
Oliver Bell, co-founder of Oliver’s Travels, commented: "France has always been at the heart of Oliver’s Travels, as it was the destination where Ravi and I first began curating châteaux for our guests – and it has remained a firm favourite ever since.
"To now welcome Pure France into our family feels like a natural and exciting next step in our acquisition journey. Their deep local expertise, long-standing reputation, and shared passion for delivering exceptional stays align perfectly with our vision."
Hugh Atkins, co-founder of Pure France, added: “We are absolutely thrilled with the prospect of working alongside Oliver’s Travels. Initial meetings quickly demonstrated that Oliver and Ravi were very like-minded to us and the partnership would create an unrivalled force in the French travel market.
"This combination will bring together decades of expertise, a wider selection of exclusive properties, and an even greater commitment to delivering extraordinary experiences. Together, we’ll set a new benchmark for high quality, self-catering holiday rentals in France.”
This latest addition is the latest in a series of strategic moves, following the company’s acquisition of Menorca Private Owners, Homes & Provence, and Charming Houses in 2024. Oliver’s Travels will continue to focus on growing and developing its portfolio and maintaining its strong position in the luxury holiday rental market, with more acquisitions to come.