Culinary tourism is on the rise – and quickly. According to a recent report by Acorn, 75% of travellers pick their destination based on the food-based activities they can experience.
For Hong Kong – Asia’s vibrant, culinary capital, well-known for its extensive dining options – food has always been central to its tourism landscape. Being a large and diverse destination, abundant in delicious treasures, it can be tricky to know where to start when it comes to advising your clients on their foodie adventure.
That’s where Taste Hong Kong can help.
What is Taste Hong Kong?
Masterminded by the Hong Kong Tourism Board (HKTB) in partnership with Chinese Culinary Institute (CCI), Taste Hong Kong is a brand-new gourmet guide, designed to ensure your clients have delicious memories they’ll cherish forever.
More than 50 master chefs were invited to help curate the guide, handpicking 250 must-visit restaurants and eateries from across Hong Kong. From Michelin-star establishments to bustling street food kitchens, these restaurants were selected for their authentic, diverse flavours, blending long-standing culinary traditions with innovative excellence.
Taste Hong Kong organises its expert-recommended restaurants into various neighbourhoods, helping travellers venture beyond the well-known dining districts to discover a network of unsung communities and their unique food stories.
How Taste Hong Kong can help your foodie clients
Travel agents can use the guide to help inform their clients on the exciting culinary experiences to be explored across the city.
From Sai Kung, a transformed fishing harbour that has maintained its maritime spirit, to Kowloon City, offering a flavourful blend of cultures thanks to generations of international settlers, the guide-listed restaurants showcase Hong Kong's diverse districts, their distinctive character and unique Hou Mei – a Cantonese expression meaning ‘delicious flavour’.
More than just a directory, the online guide is supported by interactive digital elements that helps bring these Hong Kong’s establishments to life. With chef insights, neighbourhood videos and clickable maps, the dedicated website is a great resource for travel agents to learn from, and can be shared with your customers to help plan their upcoming foodie adventure. For inspiration on-the-go, your clients can also download an edition of Taste Hong Kong to use offline.
To learn more about the Taste Hong Kong Gourmet Guide, visit tastehk.discoverhongkong.com.
