Writing for TTG as we enter B Corp Month, Rochelle Turner, Intrepid Travel’s global B Corp impact manager, explains how the operator proposes to take its purpose-led mission further, and why certification is far more than "just a label".
Intrepid Travel has just achieved its highest-ever B Corp score of 102.5, joining the ranks of leading large B Corps globally.
One of the most comprehensive designations for purpose-led businesses, B Corp recognises organisations that meet high standards of social and environmental performance, transparency and accountability.
Yet in recent years, it has been under increased scrutiny, with some arguing companies seek certification for branding rather than impact.
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