The partnership, which was launched in mid-June, comes as part of a proactive effort by Co-op Holidays – Your Co-Op Travel’s in-house operator – to cater to growing demand from climate-conscious travellers.

"We’re deeply committed to providing our members and customers with experiences that not only enrich their lives but also contribute positively to the world around us,” said Co-op Holidays content and e-commerce manager Natalie Quiney. 

“Our partnership with Byway is a reflection of this and we hope it inspires customers and members to make sustainable and responsible travel choices while enjoying holidays which are off the beaten track.”

Byway head of partnerships Paul Conroy said the partnership would help make flight-free travel accessible and appealing to all travellers. 

"This collaboration not only helps travellers discover the joy of flight-free journeys but also supports our shared vision of a more sustainable travel future,” he said.

“By providing seamless and personalised overland itineraries, we hope to make flight-free travel both accessible and appealing to all.”

In recent months, Byway has partnered with CV Villas, First Choice and Exodus Travels to offer customisable travel packages by train, ferry and bus.