The partnership comes as Byway research shows that 42% of UK holidaymakers are seeking alternatives to flying, with numbers going up to 61% when it comes to Gen Z travellers.
“For First Choice, it’s about helping people pick the trip they really want, and sometimes that means introducing our customers to something they might not have considered before,” said First Choice managing director Bart Quinton-Smith.
“Our partnership with Byway means that customers can now travel flight-free by train or bus or boat, experiencing new ways to journey as well as new destinations.”
