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Eight takeaways from Abta’s Delivering Sustainable Travel Conference

Marketing
Sarah Dennis
20 May 2024

At a day-long conference held by Abta in London, representatives from the industry gathered to share learnings, opportunities and challenges when it comes to promoting and acting on delivering sustainable, responsible travel.

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Abta's Delivering Sustainable Travel Conference was held in London

Key themes at the Delivering Sustainable Travel Conference on Wednesday 15 May included the options – and challenges – for tackling overtourism, the need for collaboration across the industry and the consumer “say do” gap which touched on talk over action when it comes to travelling sustainably – with the responsibility for ensuring responsible travel firmly held at the industry’s door.

Put aside the quest for perfection 

In her keynote address Hotelplan director of sustainability Prue Stone urged delegates to put aside the “quest” for perfection and acknowledge the travel industry’s role as one of “problem solving”.