Adventure specialist Explore became B Corp Certified and also issued its first purpose paper in February this year. Six months on, Edwards is catching up with TTG to reflect on Explore’s progress, and insists it is authenticity that is key.
Explore MD: 'Sustainability is an increasingly important part of our sales pitch'
Operators
Sarah Dennis
29 October 2024
"Most people choose to travel with a company that offers Atol protection,” says Explore Worldwide managing director Michael Edwards. “Fast forward 10 years, and most people will want to travel with a B Corp or a similarly accredited company.”
Michael Edwards is clear that travel companies "should not push sustainability down peoples' throats"
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