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Half the world's top travel firms making progress on sustainability, says WTTC

Operators
Gary Noakes
20 November 2024

More than half of the world’s top 250 travel businesses have now set climate targets, new research by the World Travel and Tourism Council (WTTC) has revealed.

World map of trees and swamp, sustainability, environment, climate change

The WTTC argues sustainability is now high on the agenda for most travel brands

The WTTC found that 53% of the 250 leading businesses have now set targets, compared with 42% in 2021.

The figures were revealed in the WTTC’s Net Zero Roadmap for Travel and Tourism report, which was launched at the Cop29 climate conference in Azerbaijan.

Among these businesses, a third have committed to Science-Based Targets initiative (SBTi) goals – double the number since 2021.

The report claims there has been a “significant decrease” in travel and tourism’s carbon emissions, down to 6.5% of global emissions in 2023 from a peak of 7.8% in 2019.