The Travel Foundation’s head of strategic communications, Ben Lynam (above), who hosted the workshop, says while tourism and emissions will continue to grow, agents can play a key part in helping to reduce them.
Lynam adds agents shouldn’t feel guilty about selling a cruise, for example, because “if a customer is set on a cruise and you don’t sell it to them, someone else will”.
“But do act on the things that are in your control,” he presses. “We all need to start making some changes at a scale and speed we’ve never seen before.”
