At TTG, we believe exchanging views and ideas is key to progress. Our monthly Big Question feature continues in June, shifting the focus onto the topic of age and exploring whether the industry is catering adequately – and sensitively – to the needs of older travellers.
The Big Question: Does travel have an ageism problem?
Sustainability
James Chapple
10 June 2024
While travel caters for a wide age spectrum, older people can be overlooked in the industry’s marketing and communications. So is this omission holding the sector back?
Is age overlooked when it comes to travel's demographics? (Credit: iStock)
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