Hurtigruten Expeditions has become the latest travel brand to attract the attention of the UK advertising watchdog after it was pulled up for a sustainability claim in a recent fly-cruise ad.
Hurtigruten Expeditions is the latest brand to attract the Advertising Standards Authority's attention (Credit: Hurtigruten Expeditions)
The Advertising Standards Authority (ASA) has upheld a complaint about an ad in the digital edition of a national newspaper featuring a cruise beginning in Svalbard.
The text read: “Selected Svalbard cruises with free flights... Since 1896, we’ve been the leaders in sustainable expeditions."
The ASA said that while it acknowledged consumers would understand the “sustainable” claim referred only to the sea travel aspect of the trip, the ad did not qualify this.
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