The Water for All initiative will be piloted at five of the group’s voco hotels, two of which are in the UK – voco Reading and voco Oxford Thames.
IHG selected the voco brand for the partnership as they already provide complimentary filtered water in rooms as part of their sustainability mission.
Guests staying at some of the hotels will have be invited to donate to the project during food service, while at others, a portion of the proceeds made from filtered water sales will be donated.
