Speaking to TTG after the adventure specialist bounced back from a £9 million loss in 2022 to post a £17.8 million pre-tax profit for 2023, Thornton is full of praise for Intrepid’s “great relationships” with agents.
Intrepid chief: ‘We're spending a lot on driving customers to travel agents’
Operators
Sarah Dennis
29 April 2024
For Intrepid Travel chief James Thornton, “as much responsibility” lies with the operator as it does agents to keep growing its business with the trade.
Intrepid Travel’s itineraries aim to give back to the communities they travel to (Credit: Intrepid Travel)
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