“I think for some there may even be an allergy towards ‘cookie cutter tourism’," Jones tells TTG. "One reason Byway has taken off is that the experience density of overland travel is so much greater [than by air].”
The rail specialist has grown passenger numbers three-fold year-on-year since launching in March 2020 to almost 3,400, with 2,305 more passengers travelling with Byway over the past year.
Meanwhile, a survey of its customers over the past year revealed 40% believe they would have flown had they not booked a Byway trip, up from 27% when compared with those asked the same question a year earlier.
