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James Thornton: 'Donald Trump's rhetoric goes against everything travel stands for'

Operators
James Thornton
21 January 2025

The start of the year is always a time to reset and re-focus, and new research suggests that in 2025, people will be more focused on their own needs and aspirations – rather than those of our communities or teams – than ever before.

Thornton believes travel can be a thread that binds people at a time when people are becoming more distanced (Credit: Intrepid Travel)

As the leader of a global certified B Corp, this is a trend that concerns me, because we believe in creating positive change in the world through community and collective impact.

According to a new report entitled Me First, 2025 is predicted to be a year of “isolation and individualism” as more people prioritise their independence than ever before. This is being impacted by technology like artificial intelligence and people’s growing sense of self-worth.