Danny Smith, who has volunteered for the RAF Association for nearly six years, will work with Limitless Travel’s sales team with a view to ensuring each Limitless client has the best travel experience possible.

“Danny’s previous experience in improving sales performance, developing staff skill sets and driving commercial operations will be a great asset for the business’ long term strategy,” said Limitless founder and chief executive Angus Drummond.

Smith said he was excited to work for a business “that feels meaningful” and “has a significant human purpose”.

“Having been a volunteer for the RAF Association for nearly six years helping and supporting elderly veterans, the satisfaction and pride I get from this matches some of my biggest work-related successes,” he said.

“Working at Limitless, I get to combine that same feeling with my 20-plus years experience in delivering quality service on a daily basis meaning I feel personally fulfilled, I am challenged daily and I help bring smiles to people’s faces.”